Fashion is what we wear and how we wear it. It is how we style and express ourselves, and show our innermost beauty and glamour. The fashion world is a multi million pound business and is something which many of us regard as a highly important aspect of our lives. Fashion trends tend to go in cycles, so what is popular now, will more than likely be a trend again in the future. What we wear can transform us, and allow us to make a statement about ourselves. Many fashion trends begin at the various Fashion Weeks, which take place at London, New York, Milan and Paris.
There are many factors which can have an influence in trends, and what is deemed as fashionable. One of these is the media and celebrities. Celebrities have an overwhelming effect on fashion, as the industry is now so vast. People are obsessed with celebrities, and the whole celebrity culture, so it is no surprise that they have a strong influence on which styles are popular. Style icons such as Cheryl Cole, Kylie Minogue and Victoria Beckham, are all incredibly influential in helping us determine which outfits are attractive. We are now also seeing many celebrities becoming involved in creating their own designs, including Madonna, which shows what a big industry it has now become. Magazines are also a huge business and influence in the fashion world, as they are a way for people to keep on top of the latest fashion trends.
The Fashion Week shows which take place in the major fashion capitals, are also very influential in what the latest trends will be. The shows display Spring/Summer and then Autumn/Winter collections, from all the major designers, as well as the hottest upcoming designers. The fashion shows are at the heart of the fashion industry, and are where it all begins. Most of the styles and colours, we see displayed in high street stores, will have started at the fashion week.
Cultural changes also have an influence on fashion trends. As the culture we live in constantly evolves, we need to keep up with the trends for the world we live in, at the present time. This brings us to our history, which is also influential on fashion trends. Styles tend to go through cycles and are constantly being recycled year upon year. For instance, outfits our parents might have worn in the 1960's, are now right on trend at the moment. Fashion inspiration can be the same time and time again, so it's worth holding on to key trends throughout the years.
Social media, such as websites like facebook and fashion blogging, are also extremely influential on the latest trends. Many designers now use facebook and fashion blogging as a means of connecting with their audience, and finding out what we are interested in, and which styles we want to see. They are also a way for social media users, to interact with each other using fashion forums for instance, and keep updated on the hottest trends.
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